Shanghai Yangtze River Shipping Company Bulk Transport Development Strategy

The essay's topic is on the development strategy of bulk cargo transportation of China's large-scale state-owned enterprise in the 2lth century-Shanghai ChangJiang Shipping Corp. (here is after called "Shanghai Corp."). The essay defines the future development strategic aims and overall development strategy and stipulates the specific measures of strategic fulfillment from the analysis of the outer environment and inner factors of Shanghai Corp.'s bulk cargo transportation development. The essay's purpose is to define the direction of Shanghai Corp.'s future development. The essay has six parts. The first part analyses the outer environment of Shanghai Corp.'s bulk cargo transportation development strategy and its impart on Shanghai Corp.'s market from three aspects-economy and trade, technical revolution and China's joining of WTO. The second part analyses the target market of Shanghai Corp.'s bulk Cargo transportation and its situation and demand from the steel company's development, iron ore's transportation, electricity net development plan, coal transportation and ChangJiang's sea-river direct bulk cargo transportation market prospect. The third part analyses Shanghai Corp.'s inner condition and competitive situation in bulk cargo transportation market from its current state and basis, advantage and disadvantage. The fourth part chooses Shanghai Corp.'s bulk cargo transportation development strategy and submits "The Tenth Five" strategic aim. The fifth part is Shanghai Corp.'s management tactics. The essay not only previews .the risk, but also submits the relative countermeasure. The sixth part is on Shanghai Corp.'s strategic measure of bulk Cargo transportation development. The author submits the basic views of Shanghai Corp.'s bulk Cargo transportation development strategy from the points of reform, innovation, technical progress, talents training and corporate culture. The essay's main conclusion is as follows: 1. The demand for ChangJiang sea-river direct bulk cargo transportation is high and future is prosperous. 2. The key of Shanghai Corp.'s strategy of bulk cargo transportation is "Market as direction, profit as center; strengthen the current bulk cargo market share and the second, third voyage transportation; base on ore, take coal as auxiliary; strengthen ChangJiang transportation, develop ocean transportation, support canal transportation, enhancing foreign trade, make Shanghai Corp. become a leading carrier in domestic sea-river direct transportation market." 3. The main risks for Shanghai Corp. to develop bulk cargo transportation are uthe fluctuation of the situation of demand and supply and the freight rate of bulk cargo transportation market, the change of bulk cargo transportation direction, the change of climate and hydrology of Yangtzi river, the change of transportation method and pattern. 4. The implementation of Shanghai Corp.'s bulk cargo transportation development strategy is "reforming administration system, innovating the management mechanism, improving technica level and establishing corporate culture." Fang guodao (MBA) Directed by Zong beihua (Professor)...