China Telecom Program Of New Business Marketing Strategy Research

It's generally believed by entrepreneurs in developed countries of the world, only when marketing be employed, can we lead and maintain the existence and development of the enterprises. We are required to use promotion theory to start up and allure the market, because of the non-physical state of the telecommunication products. We can provide the customers with program control exchange facilities, by means of advertising, personal selling, sales promotion and public relations, to aggrandize the leading publicity and stimulate the consumers?desire. When people can experience the advantages of the program control exchange facilities, they may be interested. All of these can help us to cultivate and develop the market effectively and enhance the competitiveness of China Telecom Group. This paper is composed of three parts. Part one( Chapter 1 and 2) ,which is the basic theoiy mainly points out the study significance of the papei; the present situation of promotion strategies of program control exchange facilities, and the basic concepts of promotion strategies. Part two ( Chapter 3 ) is the study of promotion strategies of program control exchange facilities of China Telecom Group. Part three (Chapter 4) is the development tendency of promotion strategies of the program control exchange facilities. Based on spot investigalion into Guangdong Telecom Company, Guangzhou Telecom Company, Anhui Telecom Company, Anhui Unicorn Company, and 183 website of Guangdong Post, etc., and widely collecting relevant promotion data from many news media (mainly from newspapers), putting theory into practice, taking the steps of promotion activities as the main clue, attempting to combine promotion theory with the promotion strategy practices of program control exchange facilities of China Telecom Group, the author advances some constructive promotion strategies, forecasts its development tendency, with the expectation of contribution to the promotion development of program control exchange facilities of China Telecom Group.