China Telecom Group, The Company's Marketing And Service Strategies

With the development of Socialism market economy and the globalization economy, the information industry has improved greatly. Meantime, the policy environment technology environment and competition condition of China telecommunication market changed a lot . Chinatelecom. Group ,which was developed under the protection of plan economy and monopolization economy ,will meet severe competition and challenge from home and abroad. For Chinatelecom. Group to study the market&service has practical significance. At the beginning of this paper, the development of china telecommunication industry and the condition of telecommunication adrp.inistration system is reviewed. Then, the writer analyzes the environment and present marketing condition of Chinatelecom. Group. To improve the marketing level of Chinatelecom. Group, the writer studies the basic theory of marketing. Combining with telecommunication characteristics ,the write brings forward 7P strategy for telecommunication marketing. This paper focuses on 7P strategy consisting of product/price/place/promotion/people/process/public relation strategies Chinatelecom should take by introducing basic telecommunication theory and long list of good marketing examples from home and abroad. This paper also emphasized that Chinatelecom. Group should adopt CS (Customer Satisfaction ) strategy and to improve service quality...