Merger & Acquisition is an enterprise's behavior with great risk, millions of losses result from strategy decision's failure. Therefore, It's key to the success of Merger & Acquisition for enterprises to make thorough and careful feasibility analysis, project scientific and feasible strategy. According to the case, this paper profoundly clarifies the foundation of Merger & Acquisition, then systematically investigate and study the feasibility analysis. The main work and innovation points in the paper are as follows: 1. Analyzes the motions strategy strategic analysis selecting motive firm of Merger & Acquisition in theory by utilizing the methods and thinking of operation strategy and economics. Then originally sets up the framework of feasibility study of Merger & Acquisition. 2. Applies the means of investment valuation financial analysis of financial management into appreciating the motive firm and create models for valuation. 3. With the guidance of feasibility analysis theory, takes a true case as a study object, makes profoundly analysis, provides operational and systematic means in analysis. The paper is aimed at applying the knowledge of operation strategyeconomics and financial management to feasibility analysis ofMerger & Acquisition, and providing systematic instruction to reduce therisks and increase the opportunity of success. It's of actual significancefor the domestic enterprises facing the Merger & Acquisition. |