The Personalized Needs Of Residential And Online Marketing Strategy Study

Residence is one of the most fundamental resources for human's living and development, but also an importance mark to measure a country's economy and living standard. Lodging sector plays an irreplaceable role in economical take-off of many countries in economic history, especially for our country's development in the 21st century. At present, economy in our country is on a turning point and lodging market turns to the buyer one. Under the new market environments, it is important to study the individual needs of the residents in the future and analyze the present condition and existing problems of the residence market, so effective and practicable marketing strategy should be developed.In the informational 21st century, Internet is greatly promoting ------gainingand transmitting information can be easier and faster. Having analyzed relative theories and cases, we think developing residence IntemetMarketing are very competitive: InternetDatabaseMarketing can strengthen the present advantages, enhance communications with the customer, protect all from invaders, improve innovation and service of new products, stabilize relation with internal resources by using IntemetDatabase, so managing cost is reduced and selling profits greatly improved.Under the market economy of the e-commerce period, products cannot get away from the market when it enters into consuming realm from the producing one, the same as the residence products. The residence developer and distribution, as the market corpus, must not only hold the structure of the market, but also analyze and predict the competition environment, and at the same time, they must make full use of InternetDatabaseMarketing enhance the customer relationship, and take advantage of all kinds of marketing strategy, only so can success be made in the futures competition.