Hunan Chemical Highly Toxic Management Co., Ltd. Transform Operations

This paper is going to analyze Hunan toxic material trading corporation how to practice marketing activies by application of the concept of marketing after abolishing the policy of monopoly in the changing process from planning economy system to socialist market economy system in china.This paper also analyzes company's difficulties and chances by comparing the situation of company before and after this period and makes a plan for company to solve these difficulties by integrated the inner and outer resources of company, by innovated the company' s inner structure, and analyzes the situation of competitors in this period to make the marketing strategy. It also draws conclusions by comparing the effect before and after implementation of the new model marketing manner. This paper combines theory with practice so that it is of practical significance.