China State Shipbuilding Corporation Ships Product Development Strategy Formulation And Implementation

The Chinese shipbuilding industry is the strategy industry which involves the defence safety and the development of country economy. With the twenty years' reforming and opening policy, the shipbuilding industry in China develops fast, which has been one of the key export industry.To acclerate the domestic shipbuilding industry, in July 1999, the China State Shipbuilding Corporation (CSSC) was established, At present, CSSC is the largest shipbuilding group in China, and CSSC made developing target, it is: in 2005,the shipbuilding output is in the fifth position in the world and third position in 2010.As a large shipbuilding group targeting to the world, there are many factors to influence it, but the product is one of the key factors. So the design and research of ships play a very important role in the group development.Faceing the opportunity and challenge in the new century, CSS must deal with the problems such as how to keep the advantage status in the dometic market,how to catch up with the modern shipbuilding group. With the quick development in shipbuilding industry and varity in international trade, the product of ship is also developing quickly, the trendance is pollution-free, high speed, automatic, large, and specialization. The product development of CSSC must be along with the main line.From the view of marketing demand, trendance of the ship, existing faculity, CSSC must concentrate the focus on two sides: the first is to make the present products more better, and finally let the normal ships become the Chinese famous brand in the world shipbuilding market, increasing the marketing shares. The second is to focus on r&d of new hi-tech ships, enhanceing the technology level of CSSC. So there lists 6 items of ship product and 23 ship types to be developed in the next few years. If the task is finished, it will increase CSSC capability. In oeder to accomplish the task, actual measures must be taken.