Jie Wang, Marketing Strategy And Tactics Study

This thesis is trying to set up a set of marketing statage Jiewang. , Ltd. after a well researching, analyzing and proving on it.In the light of the opportunities threats advantanges and disadvantanges existing in the field of Dalian beer producing enterprises, integrating with domestic resource and managing abilities of this enterprises,thesis has done a series of analysing on macrocosm situation analysis competitors analysis enterprise domestic analysis and consumer analysis ; by the way of SWOT and Value-chain, produce the aim market and marketing stratage .