China Petroleum & Chemical Corporation, Luoyang Company Strategic Studies

Moving toward the 21th century, the great changes have been taken in the world petrochemical industry. In the world Market, Exxon-Mobil, BP-Amoco have established super international company through merger, their economic power has been enhanced quickly, so does their competitive advantage. In the domestic market, China will jion WTO , Chinese economy becomes the part of the world economic system. Chinese petrochemical companies have to Compete face to face with the foreign companies, the market competition will become much furious.Facing to the two challenges coming from the foreign and domestic market , if a company is going to be successful, in the future , it is necessary to design its strategy and put it into effect.The management of the company strategy bases on the reseach of changes of the interal and external circumstance,the goal is to decide a company position in the future.Basing on the analysis of the foreign and domestic management situation , and the real situation of LuoYang branch company , the article puts forward the strategic thought and goal, designs the strategic project, and comes up with some ideas on strategy control.