| Corporation culture reconstruction is a special and all-pervading problem in Chinese corporation currently. Chinese corporations have come into being own corporation culture in its high-speed developing history. They are faced with increasing size and competition. A lot of corporations have put in different practice system reformation and management innovation in order to advancing their competing ability. They also bring the task of its corporation culture reconstruction. Firstly, as hardware and resource of corporation are consummating, soft and virtual corporation culture must be developing and transforming. Corporation culture reconstruction is guarantee for corporation reformation. Secondly, facing the impingement of WTO and Knowledge Economy, almost all Chinese corporations must transform their organization. Different corporations will take different ways. Corporation culture reconstruction is not only one side but also one way of corporation transformation.Zhejiang Conba Group Co.Ltd is one of the largest representative corporations in Chinese. The article is studying its corporation culture reconstruction. It will study and analyze the corporation's culture and its reconstruction.Firstly, we had analyzed the background of the corporation culture by the side of its history, strategy and person. Making sure the target of the corporation culture reconstruction by systemic analyzing and evaluating. Secondly, we had designed the system of Conba's corporation culture according as the target. Then we had designed the content of all subsystems and their executing suggestion. The last, we had studied the rule of the corporation culture reconstruction and designed the working flow and process.The characteristic of the article is actually effective applying and innovating the management theory in process of diagnoses and design for the corporation culture. At one time, it can adopt multiform analytic technique and tools. It makes theory and practice united.
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