| We are now in an innovative age and the innovation can be the core for an enterprise to keep the leading vigor. At present, the real estate industries in China have already entered into an age of buyer's market oriented by rational customers from the previous serious housing-absent age when material was allocated by the government. Obviously in this new era, innovation can develop and this has become one ironclad principle.Within the past 20 years, the key factors of leading success to enterprises have changed from relying on favorable government policy to becoming economically viable organizations in their own right. Upon investigating real estate enterprise's success and failure,reasons for failure can be numerous. However, on the other hand, successful cases are due to the successful enterprises always seeing in advance the strengths which will break the existing balance based on the development tendency. Therefore, based upon this, they are able to establish their own strategic targets and innovation mechanism, and grasp the golden opportunity which can develop the enterprise. This kind of successful pattern urged more and more real estate enterprises to continue adapting themselves from time to time; to take the core weapon of the innovation development, to build their own brand feature as well as solve the problems of sustainable development. In short, it therefore has become essential to study the important subject of enterprises' innovation development as a crucial factor in their success.This essay focuses on 4 key factors mostly affecting real estate enterprises: market, technology, management, and financing, which are analyzed based both theoretically and practically. In addition to that, the author summarizes the characteristics in each developing stage of real estate enterprises and indicates the development trends of innovation in the future. |
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