Operation Stragery Reserch Of Real Estate Enterprises

First, this thesis analyzed the strategy circumstance of real estate enterprise, pointed out that real estate enterprises meet a great opportunity of development at basis of economy of our country improved quickly and people's anticipate of high level livings. For other way because of the entrance barrier of this business being low, the enterprises in other area are easy to enter this business and competition is intense. In order to get stable development and advantage of competition, real estate enterprises should built up the sense of core abilities including market innovation, system innovation and technology innovation. And through make out the strategy suitable to the resources of the company, the core abilities will be built up. The main strategies for real estate enterprises are cost leadership and differentiation. The enterprises should found suitable strategy according to the special strategy circumstance of the company.The brand of real estate enterprise can bring high extra value and faith of consumers. The reputation of brand will be built step by step through value chain of real estate development and the enterprises should work it seriously.In order to realize the strategy of the companies, the supported enterprise culture should be founded and suitable organization structure is necessary.The second part of thesis shows the example of Dalian Wanda Group how to win great success depend on his right strategy, culture, brand value and organization structure. And the success of Dalian Wanda Group proved that strategy is so important to real estate enterprises.