| FL Clothes Ltd. Co. is a typical Taiwan company. FL Company was found in 1971,focus in Japan clothes market,and got good performance. But after the "Financial Storm" that broken out in 1998,the business of FL Company has been baddish. The problem was represented in much ways such as "target market sufficient","low management level","pool employee's diathesis" and so on.It seems caused by the company itself,but in fact,we can see the important trend of whole industry through this company. Accompany with new economy coming,the business have changed. Not only Taiwan company will solve the problem,but also Chinese land. Anyway,toady's economy is globally,no one can survive if they aren't adaptable. It is an irresistible trend to any company just like FL company that the traditional "product operation" MUST be turned to "Brand operation" and "Capital operation".Under this environment,FL Company must introspect the current situation and submit a doable innovation planning. This thesis from the angle of company's strategy to analysis the Shanghai clothes market actuality,then made decisions based on research and study as below:1 . Improve the management level,dig potential for company.2. Open the international market.3. Setup own brand,to improve the value-added.4. To accomplish the transform of core competition value,establish the base to become a world leading company. |
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