Gaoqiao Refinery International Business Strategy Research

Enhancing internationalization operating is the only way for China petrochemical industry to face the challenge of WTO entry and adapt to the restructure of China petrochemical industry. At the beginning of new century, as the oil products export base of China Petrochemical Corporation, Sinopec GPC Shanghai Oil Refinery is facing a hard situation of internationalization of domestic market and internalization of the global market, so the internationalization operating strategic study of Sinopec GPC Shanghai Oil Refinery become a practical and significant issue.Based on the international market analysis of crude oil and products of Sinopec GPC Shanghai Oil Refinery, considering the future development of Sinopec GPC Shanghai Oil Refinery, this paper points out the advantages and disadvantages of Sinopec GPC Shanghai Oil Refinery for internationalization operating. In view of the new characteristics of the current international crude oil market and the new requirement of oil products quality, stressing on wholly upgrading the competition of enterprise, this paper systematically puts forward internationalization operating strategy of goals, marketing, development and maintenance measures, meanwhile specifically analyses the impact on the enterprise of China WTO entry.