This paper thoroughly discusses theory of marketing tactics, place, promotion, marketing organization and marketing innovation on the background of Yadu company's marketing. It states Yadu company's marketing experience and special method. This paper analyses the thinking of Yadu company's marketing.According to the requirement of the objective market, the corporation should combine all kinds of marketing tactics, and utilize the systematic tactics to form the core competence of the corporation.Finally, this paper puts forward the new conception of marketing innovation .product innovation, organization innovation of Yadu company's marketing success. |