The Hohhot Consumer Home Buying Behavior Influencing Factors Analysis

Because of the location fixity and otherness of real estate, the requirement of resident who live in different city and region is different. By analyzing customer purchase residence influence factor, making use of the relevant theories of purchasing behavior, the author of the article establish the model of influence factor of customer purchase residence. According to the mode, the author made the investigate paper, finished the spot check, analyzed by statistical measure, found the main influence factors and current when the consumer purchasing residence in Huhot City. For enterprise of real estate contenting consumer need and investing correctly, the department of government making scientific policy in development of residence of the city, the author gave them some good advice in the end.In the course of writing, some ways and means such as Method of spot check , Frequencies and Cross tabs supported by SPSS (Statistics Package for Social Science) were used.Through the analysis, the author attained some main conclusions:In Huhot, the main influence factors when the consumer purchasing residence are1. The factor of price --the purchasing power of citizenry is low, regular price of mainstream house should be meddle and low;2. The quantity of Engineering -the first influence factor when the consumer purchasing residence;3. The factor of surroundings -- is more important than the factor of position;4. The factor of loan -an influence factor for more consumers.