The Relatively Studied On Visitor's Travel Decision Behavior Of China's Different Inbound Colony

Focus of world tourist industry competition is traveller's question in the future, how to attract more tourists, how to expand one's own traveller's market, it is the question that every travel destination country considers primarily. With the enlargement of tourist's stratum, the growth of travel experience, the improvement of the grade of travel demand, essential important component that more and more tourists regard travelling as in the normal life, but not only in order to see novelty, understand the external world. Tourists' demands are more diversified and more individualized. This means too, the individualization of the international tourism demand is more and more outstanding, consuming groups divide detailed, every subdivide market have his special demand, the individualization of subdividing the market brings the diversification of the overall market, and demand individualization and diversification must draw the individualization and diversification that supply with . What this text carried on the basis of this idea is about tourist's recessive behavior- the analysis and research of the travel decision behavior, the author attempts to regard tourist geography, tourist psychology as the main theoretical foundation, discuss that studies different psychological need of tourists of different traveller's markets of China and tourists' travel decision behavior.This study is a part of the study of tourist behavior, which is the weakest point in China's tourism research. On the base of the item of National Natural Science Fund named 'Research on visitor's travel behavior mode of China's different inbound colony' (No. 40271037), this Paper makes an overall and meticulous study with the aid of psychology, geography, behaviouristics, economics , management , statistics,etc. The market, to the main four major traveller's markets of China as the example with the traveller in Xi'an (Japan and Korea, North America, Europe, Australia) the travel decision behavior of entry visitors is analysed, compared systematically, study the concrete content and type of the decision influence factor of the travel. Direct against its one's own decision behavior characteristics, it is analysed that the difference finds outthe law, offer the theoretical foundation for development, design of the travelling products and expansion of travel traveller's market of the tourist resources.The full text divides into six parts altogether:First part. It is the introduction. Have introduced the research background of this text, the current situations of the development and development trends of Chinese and foreign tourist industry at first; Secondly has explained the domestic and international research current situation about the travel behavior and decision behavior briefly, point out that studies the weak point of the existence at present; Propose the research purpose and meaning of this text finally.Second part. In order to influence the relevant factors analysis of the entry tourist's travel decision behavior. Have put forward four major factors of influencing the entry tourist's travel decision behavior: Cultural factor, social factor, personal factor, psychological factor. Proceed with these four respects, has described the culture included of the cultural factor and influence on tourist's travel decision behavior of subculture in detail; Social stratum included of the social factor, consulting the colony and impact on tourist's travel decision behavior of family state; Age, sex , job and impact on tourist's travel decision behavior of educational situation included of the personal factor; Travel perceiving , travel attitude , individual character and impact on tourist's travel decision behavior of the life style of tourist motive and tourist that the psychological factor includes.The third part. It is a decision behavior research model of the travel. Pass three major models of the travel decision behavior: Travel chance, decision of behavior make up model, tourist decision model, travel decision behavior influence the mechanism model, announce the inherent mechanism of tourist's travel decision behavior.The fourth part. It is a key part of the article—Tourist's travel decision behavior comparative analysis of different colony's entry of Xi'an. Take traveller's market of Xi'an as an example, to tourists of such four major traveller's markets as Japan and Korea, North American, Europe , Australia ,etc. separately, from?Tourist's sex is formed and analysed;@The age is formed and analysed;(3)The job is formed and analysed; ?Schooling analysis; ?Family's structure analysis; ?Degree analysis that aspiration travels in China; ?China's tourist motive analysis comes; ?Obtain way analysis of travel information; ?Influence factor analysis of travel come to China; ? Tourist is it come China spend to plan and 10 angles of analysing etc. further investigate...