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"super Network" Software Marketing Strategy And Implementation Analysis

Posted on:2003-02-28Degree:MasterType:Thesis
Country:ChinaCandidate:H L WangFull Text:PDF
GTID:2206360092480537Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Marketing is an important thing for every computer software company, especially for the computer software company which have independence knowledge property right. Nowadays our country is propping up national software , so the software company must take use of this opportunity and do well software marketing.This article put forward the marketing stratagem of a series of internet applications named "super web master "from the company's angle .It is base on particular market investigating and analysis. This article try hard to find a kind of software selling stratagem according with company's real situation .In this article, competition -. cooperation and alignment strategy is put forward on the basis of analyzing national software market circumstance and the company's real situation. The strategy is adjusted and perfected according to market feedback accordingly company's market development ability and product possessing ratio are improved. The company can understand well its competition situation,chance and menace through doing these ,so It can draw a long-term persistence management strategy which can make full use of company's resource and create competition predominance.
Keywords/Search Tags:Software market, Marketing strategy, Implement analysis, Strategy adjusting
PDF Full Text Request
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