Sichuan Mobile Competitive Strategy In The New Period Study

Competition, which is the decisive factor of such aspects as creativity and corporate culture, is the key point to the success of enterprises. Strategies play important roles in the industrial competition. Strategies of competition aim to establish a favorable and long-standing position for industries.After the implementation of the Separation of Government function from enterprises management and the restructuring of SOEs, as well as the opening of telecommunication market after the entry to WTO, the monopolization of China Telecom is broken. Eventually there turned out to be six telecommunication carriers in china' telecommunication market by the end of 2001.This thesis is expected to put forward some suggestions onthe development and leading position of Sichuan Mobile on the basis of the theories on management and the empirical study of the market competition environment.This thesis consists of six parts:In the first part, the market competition environment and the current operation of Sichuan Mobile are analyzed. And then, the five competition forces that Sichuan Mobile faces are studied in detail.In the second part, the macro-environment of China's mobile telecommunication industry is studied. The new structure of china's telecommunication market and the trend of global telecommunication business, as well as the industrial influence on Sichuan telecommunication market are studied on the basis of the knowledge on China's telecommunication industries and policies.In the third part, the future of China's mobile telecommunication market is forecasted and the challenges and opportunities of Sichuan Mobile are analyzed on the basis of the empirical study on industrial environment that Sichuan Mobile is confronted with, the mobile telecommunication market and the competition strategies of mobile telecommunication enterprises during the first half of 2002.In the fourth part, the competition strategies and position of Sichuan Mobile are compared.In the fifth part, SWOT analysis is applied to Sichuan Mobile. Moreover, the general and specific competitive strategies are proposed.In the sixth part, the measures related to competitivestrategies of Sichuan Mobile, which focus on the internal marketing and customer relation management, are studied.This thesis has practical value in that it is based both on the theories of strategic management and the practices of Sichuan Mobile.However, some studies are not sufficient enough because of the lack of time and the limit of my knowledge. Therefore, I am very pleased to accept any suggestions and corrections of my honored teachers.