On Development Strategy Of China's Export - Oriented Enterprises

From the ordinary developing rules of the outwarding enterprises, this thesis dissertates the relations between international trade and international division, the development tend of global economy unitizing and the multinational corporation, the reasons of why multinational corporation has developed so fast. Associated with the theory of 'gradual developing' of outwarding enterprisese, it points out: the main direction of our China outwarding enterprises is to build into powerful multinational corporation. From the analysis of the distributing structure of China outwarding enterprises, the main problems in these enterprise, especially for the function of foreign trading enterprises in development of our outwarding enterprises, it raises the main strategies of outwarding development of our China enterprises : Foreign trading enterprises and productive enterprises could reach the goal of advantage-combination through incorporation and rebuilding which are based on capital management; Our China productive and foreign trading enterprises both should take brand strategy as orientation, and set up their brand competitive power; Foreign trading enterprises should strengthen the construction in their international marketing net and their role of enlarged services function; it has also strengthened the importance of China outwarding enterprises to expand their scale, and foreign trading enterprises to expedite their way to go on stock market; it also dissertates that international subdivision market is very large and complicated, it is the right place for our small outwarding enterprises to carry forward their energy.