Internet Marketing Trend Analysis

We are in new century today,the Information Technology based on Internet is changing our way of life, way of working and way of business.Internet originated from the United States in the late 1960s,and it spreaded rapidly during 1990s.Chma was connected with the Internet in 1994. Both the number of netizens and that of Internet firms has distinctly increased since then.Internet Marketing has been developping with the development of Information Technology,and it has become a more influential and interactive mediom.Internet Marketing is not limited to the traditional one way propagation like TV etc.,it is able to communicate with the receivers on line,Internet Marketing dashes over traditional marketing in many ways.The impact of Internet against the firms' marketing chains includes the suppliers, firms' internal structures and the relationship between firms and customers.The application of Internet brings great changes to the marketing environment.The relationship between Internet Marketing and trditional marketing is to replenish each other.There are some problems in Chinese Internet Marketing. For example,highly charged and low speed network are protrusive. The early built network stations were not taken full use of for the unsatisfactory information and for lack of necessary marketing measures.Professional Internet Marketing services are less chosen to use by firms.The network service markets are not matured yet.Internet Marketing must fit in with the new changes of consuming ideas and behaviors for the regression of personalized consumption and diversified consumption. Internet Marketing is not a face -to face sale, so it is very important to discover and study consumers' demanding and psychological motives. Internet Marketing is a systematic project. Every sections should coordinate each other. With the advantages of Internet Marketing ,consumers should be supplied with high quality servicesInternet Marketing will be directly affected because of China's joining WTO. Chinese Internet Marketing is still at its primary stage as far as technology, talented persons and its professionalized degree. Chinese Internet Marketing firms should catch up with the opportunity for China's mining WTO. They should set up correct administrative conception and healthy enterprise culture to meet new challenges.There are problems to be solved in Chinese Internet Marketing, and it is not practical to expect it making much money soon. But we are sure Chinese Internet Marketing ,being a symbol of new economy,will have a promising prospect.