Chengdu Iron And Steel Company Strategic Studies

After more than 20 years reforming and opening to outside, China's iron and steel industry has made considerable progress. Iron and steel are no longer short products, and the seller's market has turned into a buyer's market. But with the entering of WTO, China's iron and steel industry, as one part of the world market, now not only has tremendous commercial opportunities, but also meet with serious challenges because of the simple product, poor quality, high costs, and low technical added products comparing with competitors abroad. How to hold opportunities and meet with the challenges is now a key issue for every iron and steel enterprise in China.This thesis tries to investigate this issue by using theories of industry framework, resource supplying, trading cost and other related knowledge. Both of the quantitative and qualitative methods are introduced into the analyzing of individual cases. Based on the analysis results of Chengdu Iron and Steel Corporation, this paper presents strategies, ideas and conferences both for Chengdu Iron and Steel Corporation and for other enterprises to take and meet opportunities and challenges.This thesis has five parts. First, the background and motivation of this paper, theories and methods used are introduced. Second, the outside environment surrounding Chengdu Iron and Steel Corporation are analyzed. In the third part, the inner resources and production capability are explored. The strategy choices for Chengdu Iron and Steel Corporation are presented in the fourth part. The suggestions of how to deal with the possible problems appeared while implementing these strategies are also discussed. The main results of this thesis can be summarized as follows:As far as Chengdu Iron and Steel Corporation is concerned, it should maintain a stable and sustaining development for common iron and steel products. Based on the tenet of cost reduction, market pervasion and exploitation are then bring into effect gradually so as to enhance the market occupation; For the high technical products, corporation needs to take much aggressive outstretched strategy and then dominates the market through innovating and exploiting more profit added products; By collaboration with group corporation, Chengdu Iron and Steel Corporation should take further methods and technology to process iron and steel products. Hospital and other bye units should be socialized.The highlight of this thesis is that based on related theories, qualitative and quantitative methods are used in empirical analysis. We not only investigate elaborately the developing strategies of Chengdu Iron and Steel Corporation, but also present suggestion of how to deal with the possible problems while carrying out these strategies.