Industry And Trade Corporation Management Diagnostic Report And Rectification Plans

China National Industry and Trade Corporation (hereinafter referred to as CNITC) is an export-oriented group company directly under the central government, who mainly involves in trade with integration of production, research & development, warehousing and various services. CNITC possesses the advantages of brand, qualification, experiences, achievements, personnel, channel for resources and the marketing. With China's entry to World Trade Organization and the profound transforms in China's foreign trade area, the previous market pattern no longer exists. CNITC is facing unprecedented challenges and opportunities.The challenges that an industry or an enterprise facing after China's entry WTO, is indeed about their own competence. One of the most important fundamental factors of international competence is effective management of the company. CNITC being a very typical state-owned foreign trade company, its diagnosis and the corresponding reform plan would be realistically significant.The thesis starts with the study of the microenvironment of the enterprise, i.e., China's foreign trade industry. Combining the historical data and the current situation, the up trend of the industry is predicted. The main method of study in this part is referring to the literature research.The second part of the thesis is the diagnosis to the company. The main method of study is referring the company's current reports and large numbers of conversational investigation. This part includes two sections: a) business analysis; and b) the managerial diagnosis.A certain enterprise being an intersection of advantages and disadvantages of mass corresponding parties, the reform of state-owned enterprises involves very large scope of areas. A successful reform could not be achieved by the enterprise itself, unless led by the government and supported by the investors, supervisors, social agencies and the managers. The reform of a state-owned enterprise is also restricted by a series of laws and regulations. The reform plan in this thesis is limited to feasible measures suggested based on the above-mentioned diagnosis.Through the reform, the technological improvement and adjustment of CNITC could be achieved within three to five years.