Hunan Powerise Digital Development Strategy

Along with the startup of digital television broadcast( DVB), China plan to adopt DVB replace analog broadcast until 2005. After over investment on wide-brand, the operators take their more attention on content service. The needs of people to the video content on the internet, city-net, local-net is gradually expands. All of these show that a potential big market of video server is coming into being.As a company that special at R&D and production of digital video products, the Hunan Powerise Digital Technological Co., whose history is not more than 3 years, how to face this new potential industry. This paper give a forecast of the video server market after analyzing the development of correlative industry. This paper analyzed the foreign dynamic of digital video technology, and the domestic and international competition situation in this market, including some main competitor.On the basis of above analysis, using the method of SWOT, this paper analyzed the opportunity and chanllenge, the advantage and weakness of the Powerise Digital. Then according the theory of strategy management, this paper bring out the developing strategy from three levels of the corporation. Finally, it put forward the methods of implement the strategy.The purpose of this paper is to find a way to win the competition, to continual develop for the Powerise Digital or other similar company.