Yuejin Light Automobile Bus Chassis Product Marketing Strategy

In the last few years with the rapid increasing of the requirement for the passenger cars in china, the competitions among the domestic passenger car factories have been accelerating, thus the competitions among the chassis manufacturers also have been speeding up. This article regards a state-owned chassis factory as the background, quotes from the thought of the modern enterprise management, determines the target market and locates the market production by way of analysis on the current market, makes the marketing process meet the market request by way of the management of the sale men and proceeding powerful advertisement and providing good service or low price. Under the present situation we only do our work regarding the market as the lead, that we can enhance our competition ability. If we want to win the market, we must raise the research and application of the marketing management.