Research On The Marketing Strategy Of Sanhuan Special Automobile Firm

Along with the quick development of the society economy,research on selling strategy seems to be more important. The marketing strategy of Sanhuan Special Automobile Firm was investigated in this paper. At the same time,advantages and disadvantages in the selling strategy of Sanhuan Special Automobile Firm currently is instructed and the categories of the selling strategy including relation with customer,relation with seller and service trader,relation with bank,relation with the station which supervises automobiles and relation with society were analyzed. By the analysis corresponding suggestions were proposed.The main several aspects were included in this paper as following:Outline of marketing management theory development,marketing status analysis of Sanhuan Special Automobile Group,4P marketing strategy,service and marketing strategy of Sanhuan Special Automobile Firm and the device of the system which is related to marketing strategy and marketing management information.Firstly,the necessary of research on the marketing theory was indicated with the development of marketing theory. Secondly,according to the fact instance of Sanhuan Firm,the marketing status of Sanhuan Firm was analyzed briefly which included the brief introduction of Sanhuan Firms,analysis of marketing department,analysis of customer characteristic and the marketing distribution status of the product. The market content related to marketing which is developed from customer market to provider market,interior market,competitor market,distribution trader market,affecter market and inviting market was instructed according to the fact instance of Sanhuan Special Automobile Firm. These widely extended the meaning and content of the traditional market marketing and proposed the marketing up-to-date depends on the political skill and common relation skill which are carried on in the market availably more and more.In the category of marketing strategy inferred in this paper which included several marketing strategies-4P marketing strategy,service marketing strategy and the relation marketing strategy,the success of Sanhuan Special Automobile Firm was set forth. The problem of that was also analyzed in detail. Accordingly improving suggestion is put forward.The research on the marketing strategy of Sanhuan Special Automobile Firm will be good to the development of the firm.