Chain Of Building Materials Supermarket Marketing And Management Research

Today, our country has already joined the WTO, chain building materials supermarket as a kind of new-type chain management style combine with merchandise sales of building material in our country,, Just be in the stage of starting. Though the present building materials market of our country has wide development prospects, the serious deficiency existed in marketing management or in the choice of retailing style of the chain building materials supermarket has already become an important factor of restricting development of the chain building materials supermarket.This text takes OBI chain building materials supermarket as an mainly example, through that the OBI buildings materials supermarket's successful experience and failing lessons in China, utilize compared analyses to prove that how the Chinese building materials supermarket should update the marketing idea constantly and take the corresponding marketing tactics. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. Base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experience in that firm, I have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4P's marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket.