Securities Brokerage Business Crm Research

With the increasing competition on the market of stock brokerage, the security companies are facing the operation pressure, and the customers have become the most important resources. How to control efficiently and develop the customers' resource is associated with the survival and development of the security companies. According to the ideas of CRM, and by analyzing the operation data of one sales department in Minzu Security Company, this article brings forth the question of the security operators how to handle the relationship with the customers during the business of brokerage,. With the rapid development in the security market, we also discuss in what parts the security operators can improve their work, and improve the customers' satisfaction and sincerity thus attain better benefits.