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Securities Brokerage Business Marketing Strategy Research

Posted on:2005-01-25Degree:MasterType:Thesis
Country:ChinaCandidate:X W WangFull Text:PDF
GTID:2206360122495635Subject:Forestry Economics and Management
Abstract/Summary:PDF Full Text Request
The competition in China' s securities market is fierce at present. The traditional securities brokerage business models are facing the serious challenges. It is vital to find a way to walk out of the difficulties . In this article; the writer uses the modern marketing theories to discuss the development tendency of the brokerage business and to research the specific marketing strategies of brokerage business.Chapter one focuses on present situation and problem existing in the brokerage business and draws a conclusion that the new brokerage marketing stage with professional, multiform, digital is coming. Chapter two makes a definition of securities brokerage business marketing and analyses the significance of brokerage business marketing. Chapter three analyses the brokerage business marketing containing contents such as product marketing, target market, online securities exchange, broker system construction, brokerage innovation and provides specific brokerage business marketing strategies. In the writer' s opinion , the professionalized and digitalized brokerage business will became the way of existence in the future. The securities brokerage business marketing is an important measure Lo promote core competition of Securities Company. The brokerage business marketing strategies tend to be electronic, commercial, informational, integrated, and special.In this article , the writer uses economic , jurisprudence , comparison study, graph analyses study method to discuss. At the same time, the writer criticizes a typical traditional branch of Securities Company and provides some brokerage business marketing strategies.
Keywords/Search Tags:securities brokerage business, marketing strategies, broker system, customer relationship manage(CRM)
PDF Full Text Request
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