Insurance Marketing Strategy Seminars, The International Competitive Environment

After china joining in WTO, it is an inevitable trend for Chinese insurance industry to be more and more open to the outside world. Joining in WTO means Chinese insurance industry will become a member of the international insurance system and at the same time will have a lot of new opportunities for further development and meet a series of challenges ,In this article ,on the basis of summarizing and reviewing the history and the present situation, the author analyse objectively and completely the chances and challenges to our country upon entering WTO. To adapt the new situation for the domestic insurance market, this article also give the answer on how to make the market strategy and the innovation.Reading though this article, reader will find out the author want to expatiate on the whole process of the insurance marketing through several kinds of analyzing methods and basic of theory. At the same time ,the author also emphasize the relationship between development and innovation in insurance industry predictivly. No development ,no innovation ;and no continuing development ,no innovation.Finally, the author bring out the conclusion of this article.