On The Establishment Of The Competitive Advantage Of China's Coking Enterprises

China's coke industry, go with China's steel industry has make sustainable development. After 1949, China's has already achieved quiet great progress, in recent twenty years, the development speed is very fast, China's steel industry brings along the progress of the coke industry. In the future, the output of steel will be go up, the major smelt technics in steel industry is still furnace, so coke is importance material for the steel industry. Along with shrink of the developed nations in the coke industry, coke supply is in short in world and demand will be increased, there will be give a great opportunity to the developing nations in coke industry. Because of rich coking coal and cheap labour force in China, along with coke industry in developed nations go down the drain, a lot of coke enterprises rapid have grew up in China, also have become livingness and potential enterprises. However, how to keep durative development for these enterprises, it is difficult task to leaders of China's coke enterprises. Basis on background of coke industry, this paper makes a study of competence advantage of the China's coke enterprises. First, the paper refers to coke enterprises in developed nations,compare with China's coke enterprises, and compared to capacity of furnace, deeply process capacity of coal gas, coal tar, crude benzene, finded that China's coke enterprises is scattered, the scale of enterprise is small size. Cause of scattered is more factors, and correlative factors is also difference. The paper applies the theory of competence advantage, to analyzing above-metioned problems. This paper concludes that China's coke enterprises should be combined, to get over scattered, to try for cost advantage, and to achieved competition advantage; combined with coal mines and steel plants, to extend value chain, to take up advantaged position in drastic compete.Then, the paper analyzes technology core ability. This paper concludes that technology core ability is basic of the development of enterprises, China's coke enterprises should be established and improved technology, strengthen to develop chemical products from the coke by-product, to keep competition advantage, so as to durative development. This paper points to the development way of technology.Afterward, the paper analyzes affect factors of coke enterprises, discussed development way of China's coke enterprises. This paper concludes that china's coke enterprises, go through to merge coke enterprises and recombine asset, will extend value china, andimplement diversification strategy to ensure competition advantage.Finally, the paper expatiates the foundation of coke and chemicals export, compare with international enterprises, China's coke enterprises possess cost advantage. But China's coke enterprises should be learn advanced management technology to structure business process (BPR, business process re-engineering), utilized cost advantage to develop coke and chemicals export, to take up international market and sustainable development for China's coke enterprises.