Beijing Taihua Real Estate Development Group Development Strategy

Nowadays, many corporations has focus on the strategic management from the daily works. Going through more than twenty years 's development ,The Taihua Group gradually keep her feet in the market ,facing the complex exterior environment observantly realize the importance and requirement of shaping the developing stratagem.Under the guidance of the strategic management theory, taking example by the Taihua group, The paper summarize the industry vista of the real estate development which is the major industry of Taihua Group after the elaborate analysis on the macro-economy and the developing environment for the private corporation. After retrospection of the corporation developing courses, combining the void and the fact, The paper analyze the industry structure, industry chain, economic scale and the competent status, summarize and abstract characteristic enterprise culture. In virtue of famous strategic management theory such as the five-force model of competition, Boston matrix, corporation life circle matrix ,SWOT analysis ,investment combination, the paper make clear the challenge and chance that the Taihua Group meet.On the basis of the analysis , the paper point out the developing strategy, make clear the future business developing direction, describe the strategic orientation including market orientation, social orientation, industry orientation. Taking the term from now to 2008 as the first strategic term, The paper depict the important measures in order to achieve the goal after turning the corporation vista into the interior detailed target. The last part of the paper put forward some new ideas for the farther study as the necessary supplement.