China Hualu Group Is A Diversified Development Strategy

With the development of our country' s reformation and the social market economy, the environment outside the large and middle sized national enterprises has changed deeply. And the domestic enterprises are impacted by the speed process of economically globalization as well as the accession of WTO. Inside the enterprises, also has the phenomenon of low efficiency and high production cost. Since, according to the realistic situation of China Hualu Group Co. Ltd, to start the study on development strategy as well as possible is significant to the corporation' s surviving and development.The thesis based on the principles of strategy management , found the important strategic factors related to the enterprise' surviving and development. Trough the analyses of both inside and outside environment of the company, there is tremendous needs from the market to meet with the development of the company. At the same time, it has the strength of labor resources and technology as well. Of course , the enterprise also has its weakness and threat from outside. After carefully study and analysis , the author constructed the basic thought of the developmental strategy of China Hualu Group Co. Ltd .The thesis consists of five parts: part one the introduction of the study ; part two is the analysis of both outside and inside of the enterprise; part three analyses the competency of the enterprise and its advantage resources and strong capability; part fourth part is the study of the development strategy; and the fifth part is choice and executive of the strategy. Following the thoughts of modern management of enterprises, and the knowledge of strategy , economy, marketing , thethesis contributes to the development strategy of China Hualu Group Co. Ltd and will be reference to its middle and long term development.