China Securities Brokerage Business Marketing Status Quo And Countermeasures

Security broking business, whose income count for around 40% of the total revenue, is not only one of the most important business activities of security companies, but also the basis on which brokers can achieve stable operation. Influenced by the trend of free commission and globalization, the continuous innovation in the marketing of the security broking business has been not only one of the requirements of the development of the market itself, but that of the protection of the investors' interest and the further inauguration of the security companies. Therefore, facilitating the innovation of the marketing of the security broking business in our country does have tremendous value to the current market.The paper has concentrated on the marketing issues of the security broking business in altogether six chapters. Started with the discussion of the new challenge faced by, the value of the research on and the research situation of the marketing of broking business, the paper further the topic in directions of the chief characteristics, developing trend and the experience of international security broking business, the advantages, principles and strategy of the security broking business marketing in the network environment. Concrete policies to improve the competitiveness of such business have then been put forward and a case analysis of SUN SECURITIES has been presented in the demonstration of the ideas in the paper before the conclusion is drawn.