Liaohe Oil Tianrong Shi Fuel Oil Marketing Strategy Research,

Beginning with the historic background when Rongshi company was constructed, the thesis firstly introduce its basic situation, the running difficulties, the research methods and discuss frame of which how to deal with the trouble.Firstly, the thesis, after analyzing the history and current status of the fuel oil industry in our country, considering domestic macrocosm economic circumstance, applying the method of statistics balance analysis, having close analysis and accurate prediction on the supply and need of domestic fuel oil market and its developing trend, find out the threats and opportunities of Rongshi company during its development in the industry.Secondly, the thesis, through analyzing the five competition powers which affectits competitive ability--patrons, provider, latency joiner, replacement andcompetitor, describing the rivaling conditions of fuel oil industry in various points of view, clearly confirms the rivals , construes the counter strategic target, capability and their competitive tactics.Thirdly, the thesis, proceeding with the firm's interior situation, and then, analyzing its ability of conformity resource advantage, uncovers its running strongpoint and shortcoming, suggest the precautionary questions when its marketing strategic orientation and marketing combinative maneuvers are made during its industry development.Lastly, combining above mentioned elements, applying the analyzing methods of "SWOT" and "value chain", obtaining system analysis idea, ascertain the firm's objective market and marketing strategies, for the purposes to solve its currently developing handicaps. Eventually, suppose to create new competitive predominance in the fuel oil industry.