The Research Into The Marketing Strategy Of Xi'an Tianhong Electric Co.,Ltd.

With the continued rapid growth of Chinese economy and constant quickening of the urbanization process, the need and supply of the electricity are greater and greater, this has brought the rare opportunity for development for electric equipment manufacturing company. Will adjust and bring the new investment chance and growth space to electric equipment manufacturing company in national electric construction plan . Have offered the good external environment condition for electric development steady in a long-term in quite long period of equipment trade too.Xi'an tianhong electric Co., Ltd. carry out and implement country principles and policies of " civilian production by the defense industry " by serious worker group company Xi'an Dongfeng instrucment and meter plant, shipping of China, built a electric equipment manufacturing company relying mainly on production doing dry type transformer with the capital investment of the national project, company introduce a large number of advanced doing dry type transformer is equip and make software to produce, but because the company has followed the traditional management style of the state-run military enterprise, difficult to adapt to the fierce market day by day of the competition, therefore the result of management is unsatisfactory.This research combines the products characteristic of the try type transformer according to the market characteristic of the electric equipment products, use the theory of the marketing tactics, carry on macroscopical environment , trade state , industry's competition state and environmental analysis inside enterprises of enterprises at first, combine the concretecharacteristic of the tianhong company. Subdivide several respects of managing with market orientation , brand , marketing making from the market up , big customer etc, to start with, study the marketing activity of the tianhong company in an all-round way. Have use enterprise's marketing, management strategy and competition theory, has studied and made the marketing strategy of Xi'an tianhong electric Co., Ltd. Finally, the study on marketing tactics of electric apparatus of Xi'an tianhong offered the suggestion of implementing.This research is passed to the wise multianalysis of marketing of Xi'an tianhong electric Co., Ltd. Promote the management levels of enterprises effectively, improve enterprise's economic benefits. Meanwhile , offer helpful exploration for the marketing activities of enterprises of dry type transformer trade at home too.