| With the rapid evolution of information technology and widespread high-speed Internet access, Online Trading, a stellar trading way, is experiencing a big booming resulting in a profound revolution in the traditional stock market. Online Trading was originated in the United States in 1975 and in 1995 when a customer in USA first completed his transaction on the Internet, the world has really entered the Online Trading era. After experiencing almost thirty years exploring, United States, as the cradle of the Online Trading, has formed 3 major Online Trading modes including Charles Schwab, E*Trade and MerrillLynch, resultantly these 3 modes have become the blueprint used for reference by lots of other countries to carry out their own Online Trading. However, while Online Trading has firmly seated itself in the world market, it didn' t bring dramatic changes in China as it was expected before. China launched its experimentation for Online Trading in 1997. The pioneers includes HOMEWAY, STOCKSTAR and YESTOCK etc. Later the traditional brokers in China began to enter the new field carefully. However due to various factors, after several years developing, the ratio of Online Trading in China is still low and the importance of Online Trading is still neglected in some extent. The financial industry is destined to open its door to the world in the coming future as China now is the member of WTO.How to survive and find an Online Trading mode effective to China market under the impendent fierce competition ignited by the multinational financial giants now is becoming a fateful problem facing by domestic financial institutions. In 2000, a sounding name FAYOO came into birth. Though FAYOO is a small scale website, it did achieve great success in Online Trading and did bring great exciting to China Online Trading Market. In this paper, the author will first picture the Online Trading of the overseas market and then describe the Online Trading environment of China discussing its advantages and disadvantages. Finally the author will put forward his new mode of Online trading adaptable to China market based on the detail analysis on the success of FAYOO' S case. |
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