| As a creative revolutionary factor, Internet causes a strong impact on traditional economic development mode. In finance area, online securities transaction-trie joint of Internet and traditional securities transaction is a typical instance. It provides a new development mode for securities business, which is based on the compound of computer technology, Internet technology and information technology. And the mode has the advantage of fastness, convenience, high efficiency and productivity. In the Internet economic mode, competition barrier does not seem so difficult to overcome. That means that anybody who can combine Internet and tradition together well and then provide superior and particular service will gain a big share in the market.As a new trade mode, securities trading online has a rapid development in a short period; On the one hand, the reason is the prompt development of the international Internet and the propriety combination with securities business. On the other hand, relative to the traditional business modes, there are many advantages to do online.This paper's background is the foreign securities trading online. Through the analyses of the present situation and the advantages and disadvantages of the securities business online in china, the author points out that Chinese online securities trading business must go through the way from information competition to price competition, the trend ofcomprehensive finance will forward the deepening of business, and the reform of commission system is imperative under the situation.Under the condition of business models becoming more alike among securities businesses, how to guarantee the customer-oriented service for online trading customers, and how to secure special characteristics, are the key problems to be tackled for the establishment of future online trading business in the information competition strategy of securities business. |
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