| The development of online securities trading is one of the major trends in the global securities trading business in recent years, and the United State is the most advanced country in online securities trading business in the world.This article reviews the competitive market pattern of online securities trading business in the U.S., the advantages of this management system and the typical modes of this business, and then analyses the major problems faced by the Chinese online securities trading market, discusses the issues on the trend of the development of online securities trading, the modes that can be chosen, and the supervision of this business.The author points out that the Chinese online securities trading business must go through the way from information competition to price competition, the trend of comprehensive finance will push forward the deepening of business, and the reform of commission system is imperative under the situation. At present, the online securities trading business technology modes should reach three targets: the business can be managed,can be targeted and expanded. Through the comparison, based on these targets, of the different online securities trading business technology modes in our country, it is clear that these modes begin to merge, and besides the first two characters, online brokers particularly emphasize on the expansive feature. Financial comprehensive development trend boosted the deepening of business, Online securities business can apply three operation models. Securities brokers should select reasonable models by addressing real situations to gradually form core market competitiveness in online trading with unique characteristics, in customized consulting service and in investment and finance management. The conditions are mature for gradually applying the flexible and floating commission system, it can be done by allowing trading commission to be floating in a certain range, and by gradually transiting into free commission system. Since the online trading is in its preliminary stage in China, to better protect the interest of investors, strict supervision and regulation are needed.Under the condition of business models are becoming more and more alike among securities businesses, how to guarantee the customer-oriented service for online trading customers, and how to secure special characteristics, are the key problems to be tackled for the establishment of future online trading business in the information competition strategy of securities businesses... |
PDF Full Text Request