China's Bancassurance Business Development Bottleneck And Its Countermeasures

After bancassurance business has made 10-year quite great progress since it's introduction to China in 1995, market-related and policy-related bottlenecks become fundamental factors restricting China's bancassurance business upgrade. So study on these bottlenecks is propitious to not only standardizing China's bancassurance management, but also upgrading bancassurance business pattern, especially under the disagreement between domestic separate financial system and international multiple financial system, experimenting with multiple financial operation.The author firstly reduces various bottlenecks to two type: market-related and policy-related bottlenecks, and detailedly analyzes the market-related bottlenecks from three perspectives of bancassurance-related parties: insurance company, bank, customer, and demonstrates policy-related bottlenecks concerning governmental attitude, revenue circumstances, drawbacks of separate financial system, and financial market.As to market-related bottlenecks, the thesis puts forth such measures as enhancing market research, enriching product types, expanding distribution channels, setting down proper pricing strategy, enhancing property bancassurance and coordinating banks' and insurance companies' strategies and technologies. Regarding policy-related bottlenecks, the author thinks indirect amalgamation between banks' capital and insurance capital or financial holding company is flexible pattern under China's separate financial system.