Beijing Hualian Guiyang Branch Development Strategy

With China entering the WTO, the retail tread of China is speeding up it' s steps towards the external opening. Some competitive disadvantages of our businesses and enterprises are becoming obvious in the face of the powerful foreign businesses. China' s businesses are still at the roughly increasing stage, this rough increasing pattern is not an isolated phenomenon, it is constrained by the economic development levels, the economic systems as well as an country' s practical situations such as the population, the geological factors and so on. For this environment enterprise must catch every opportunity, make full use of the inside advantage, and then to make a corresponding managerial strategy and to succeed in participating in the competition of marketing economy. We must consider the following questions:1. How to develop of Beijing-Hualian Supermarket co. , Ltd?2. What' s the enterprise' s Strategy can help us to success? This thesis make an acquisition of the company' smacro-conditions according to the analysis on retail markets, discover the company' s advantages, disadvantages, opportunities and threats, and also present certain workable managerial strategies according to the analysis on thecompany' s external conditions. By analyzing the commodities currency, the goods arrangements and the operating costs, this article will explore the concerned enterprise' s focal managerial and competition strategies, based on the managerial practice of Beijing-Hualian Supermarket Co., Ltd Guiyang branch.1.Beijing-Hualian Supermarket Co., Ltd Guiyang Branch'basic managerial strategic is the strategies oflower-costo2. The retail tread of China is developing Supermarket.3.Increase-strateg is the development strategies of Beijing-Hualian Supermarket Co., Ltd Guiyang branch.