Dynamic Market Environment, Customer Value Management And Innovation,

Put forward in 1990s,customer value is the combination of two facts. One is the effort and exploration of the management theory. The other is the management practice on constantly seeking competition advantage. In recent years, the practice in customer value management and innovation of many advanced enterprises, have proved that understanding and meeting customer's demand and transiting and creating excellent value for the customer are the basis of the competition advantage. Therefore, this thesis regards the customer value management and innovation as the goal studied. Through the analysis of merger between customer value management and the enterprise's run. I set up a new innovation view of customer value which bases on the enterprise's strategic logic. What's more, I attempt to put forward some feasible suggestions on the logic construct and strategic implementation of customer value innovation.The subject of the full text divides into four parts altogether. The first part analyzes the theory of customer value. Basing on the existing theory of customer value, this part carries on further research and analysis with the intension of customer value. It forms a frame of systematic and relatively perfect customer value theory and offer theory support for the following parts. The second analyzes the relation between customer value and enterprise profit. On the basis of analysis of the relation between customer value and enterprise profit and the unity between customer lifetime value and enterprise profit, this part sets up a driven model basing on customer value. Through this model, I expounds the necessity of customer value management. The third part analyzes customer value management under the dynamic market environment. Basing on the analysis in preceding paragraphs, I proposes a concrete method to merge customer value and the enterprise's run. The fourth part explains the customer value innovation which bases on enterprise's strategic logic. From the angle of strategic logic, this part explains the importance of customer value innovation. Furthermore, I make a deep analysis with logic construct and strategic implementation to the enterprises in our country respect of customer value.