Study Of The Strategic Development Of The Tourism Trade Zone Of Tianjin Ancient Culture Street

Tianjin, as an international coastal exoteric city and important economic center, has a high position on economic development in China. Right now, facing economy globalization, the whole county, and the whole world, Tianjin is constructing herself into an international coastal megapolis. In the whole world, many famous cities have the same peculiarity that is "build on the basis of river and honor on the basis of river". Hai River is the symbol of Tianjin. It represents the image of Tianjin. It goes across the urban area. This is unwonted in our country, and it is a kind of advantage and precious source of the whole city. On the moment of 600th anniversary in 2002, a great many of measures are taken to develop and reconstruct the coastwise area of Hai River. So that Tianjin could develop faster and faster. This project is strategical and historical. It must make serious influences on economic development and make social progress.To meet the need of market, general reconstructions are being done in the Ancient cultural street area. It is the first step in the whole plan. This project involves a large area, brings along strongly and has great influences. When it began, people could get benefit. With the development of reconstruction, the function is becoming perfect and the benefit area is becoming more and more and degree is becoming deep and deep. The reconstruction of Tianjin Ancient-Cultural Street travel and trade area cannot only influence the speed of Hai River's development, but also use for reference for the other scenery sites. So the whole project of Hai River's reconstruction could develop in order under the uniform pattern and tone. After reconstruction, the coastwise area of Hai River should be full of historical atmosphere. At the same time, the long historical cultural industry should be done well. The architecture and cultural heritage should be fully used. Get rid of the stale and bring forth the fresh, enrich the travel sources to attract more human beings, more products, and more information. Enlarge the communication between Tianjin and any other city in the whole world could at last speed the development of Tianjin.This essay is written on the basis of enough investigation, plenty of data accumulation, and precise analysis. First of all, in order to ensure the facticity of the data, we especially investigated the Ancient-Cultural Street and areas nearby. After reasonable plan for the route and precise questionnaire, we finished four kinds of investigations: the investigation of the Ancient-Cultural Street's buildings; the investigation of shop men and the owners of booth; the investigation of consumers; and the data of other trade areas nearby. Secondly, we consulted checked out all the data, which involved to the economic development of Tianjin these years. We also searched out the latest information on the Internet. Thus we got plenty of true and reliable data. This essay uses the method of combining theory and practice. It is under the direction of regional economic theory, civil economics, marketing, and business management. This essay emphasizes particularly on the feasibility and practicability, so it not only has efficient theory background but also makes it not to be vague and general. It demonstrates powerfully and scientifically. It also supplies evidences for the erectors' decision.On the analysis of the economic development of Tianjin, this essay analyses that it is inevitable and have great significance to reconstruct the Ancient-Cultural Street. After the analyzing the advantages of the regional resources, we confirmed the feasibility of this plan. Under the precondition of feasibility and necessity, we bring forward the principle and orientation of the Ancient-Cultural Street's reconstruction, which could ensure the right direction of the development. Then, this essay selects, layouts and matches on the aspects of style of architecture, business condition, and operating patterns. At last, the essay makes a deep analysis and discussion about how to utilize specialties, la...