Jianlibao Group Sales Partners Based Marketing System

In the large soft-drink consumption market , how can the Jianlibao company which was succeed in reforming the mechanism in the early 2002 do to stabilize its state , expand its market share and finally to be the most popular trademark in the internal soft-drink market?The paper systematically analyzed the Jianlibao company from the center policy decision system, marketing business system, service supporting system, information processing system to directly faced the program of the market business staff. And the paper also adopted the combine of the theory and practice which was partial to the practice and through the qualitative analysis and quantitative analysis and quantitative analysis which emphasized the method of fixed quantity .On the basis of the above we summarized the market operating system-cooperative-partner marketing system which was fit in with the marketing development regular pattern.The significance of the cooperative-partner system practice was not only lied in promoting and consummating the market operating pattern, but also it was a guideline of integrating the market source, raising the managing efficiency, optimizing the channel market and seizing the retail terminal.Through the research of the cooperative-partner marketing system, the paper put in good order of the official powers and studies among the every function department, every staff and cooperative partner in this system . So that the relevant people can know well about the operating system and achieved the profit of both the company and the distributor.Finally, through the precedent-analyzing of the absolutecovering project, the paper researched the new development direction of the cooperative-partner marking system: change the channel cooperates to the terminal partner relationship. The paper has a certain maneuverability and vale of application.