Shaanxi Province Medicine And Health Products New Drugs Station Gansu Malu Stomach Film Projects

With the development of the market economy, the pharmaceutical industry of China has been making great progress, which has brought about lots of opportunities and challenges for the state-owned medicine companies as the principal channel mainly responsible for medicine circulation. In the constantly changing environment and facing challenge and opportunities from the restructuring times, the sales pattern formed by experience is gradually weakening while the conventional marketing idea and means have become awkwardly in meeting demand from the market. Marketing innovation is the realistic choice for the health-care products of Shaanxi Province, one of the state-owned medicine companies to meet challenge from the new times and also the core and implementing focus of the developing strategy of the health-care products of Shaanxi Province. To keep the health-care products of Shaanxi Province with long-term prosperity and vigorous energy, the continuing effort for marketing innovation must be paid. And so, the marketing innovation for the health-care products of Shaanxi Province is of great significance.Through discussing the innovation system of marketing, put the relating theory on marketing innovation into practice of the management of the health-care products of Shaanxi Province and at the same time, have evaluation on marketing innovation and venture management of the health-care products of Shaanxi Province studied. The paper has been made from the combination of practice and theory and also the experience conclusion of the author onmarketing. The case introduced into the paper- " promotion of stomach tablet with brand Longmalu" is the example on marketing innovation practice of the health-care products of Shaanxi Province. With marketing innovation theory appropriately put into practice of the management of the health-care products of Shaanxi Province, the innovation idea for medicine marketing of the health-care products of Shaanxi Province has established. And with unique visual angle, the author has concretely analyzed the venture management and marketing innovation of the health-care products of Shaanxi Province, and the practical tools such as management table, working process and mathematics model, etc. have been got, which will make the marketing innovation more systematic and normative.