Bank Of China Retail Business Crm System Idea

Bank of china experienced the process from the foreign exchange professional bank to the commercial bank. The process makes it blend into the sharp competition with the other banks. During the competition, Bank of china establishes the management concept about "take the market and the client as the center". It makes great progress in establishing brands and exploiting products. But it is in exploring period in client service, especially the establishment of the CRM system in data warehousing's concentration still is in primary period. The retail business in Bank of china occupies a decisive position. The competition of retail market will become more intense. Confronting the sharp competition with the other banks, studying the actuality and the trend of the retail clients, analyzing the problem's cause and solution, establishing retail CRM system, all of these become very important meaning to the development of the retail business in Bank of china.CRM system is a kind of new management pattern. It also is an advanced product in concept and technology. CRM is the outcome of the technology and the management. It already became the chief subject of financial service. In this paper, it elaborates how to establish service standard systems and conformity retail flows. We realize that we must apply successfully the retail CRM in Bank of China, proceed from the requirements of the client, constantly develop clients, improve the efficiency of the bank. Only like this, it will bring the biggest profits space for the bank.This paper has four parts. The first part mainly introduces the CRM's conception, meaning and applying background. It also analyses the need of building CRM in our banking, the civil development and orientation of CRM. The second part mainly discusses its actuality and existing problems. The third part expatiates its aim, prerequisite and plan. In the fourth part is mainly looking forward to the development of CRM. The implement of CRM will bring more opportunity and more challenge for the development of the retail. Only implementing CRM system early, Bank of china will have able to cope with the sharp competition in the future.