Thirty-nine Beer Marketing Strategy And Execution Management

The investigation object of this writings is Shijiazhuang Sanjiu Beer Co. Ltd. (hereinafter refer to "Sanjiu Beer") in Hebei. Via the investigation analysis of its background complexion, strategy tropism and target, competition strategy orientation, marketing policy and executive management ,this writings explains the relatively successful and characteristic territory under these circumstances of Sanjiu Beer. Under the condition for Sanjiu Beer in face of grand opportunity and challenge at present, this writings also points out its existent matters depending on strategy direction, competition strategy orientation and marketing policy exaltation. This writings elucidates some sticking points linking with theory and practice, and makes some suggestions to Sanjiu Beer.I hope this text can reveal on their further development for those kind of enterprises as the same as Sanjiu Beer.