Commercial Enterprise E-business Environment, Research And Marketing Strategy

Facing intensive challenge and unpredictable surroundings, it is key for commerce enterprises how to quickly react and set up the planning that makes the enterprise get a good hand in electronic commerce, which can keeps invincible position in the globalized and information competition. This paper begin with analyzing the environments of EC in our commerce enterprise, study the influence of EC environment to commerce enterprises, then put forward some marketing strategies that is suitable for our commerce enterprises.This article starts at the actuality, purpose and significance, which related with the thesis. Then it overviews the EC and analyzes the environments of the influences of commerce enterprises. Finally it proposes some marketing strategies and problems connected with implementing the marketing strategies for our commerce enterprises.