Enterprise Network Marketing Strategy Research

Internet Marketing means using Internet as a new marketingmedium to achieve marketing objects. As the Internet and Internetcommerce applications developing very rapidly,no business couldafford to overlook the opportunities and threatens the Internet offersto them.In this thesis, on basis of Internet Marking situation andfeatures,makes particular analysis and exploitation according to itsmarketing surroundings and culture surroundings and internalsurroundings of enterprise.It puts forward several strategies tocompose for enterprise proceeding Internet Marketing and analyzesemphasized the applications of promoting selling.The last the paperbuilds effect appraising modei of Internet Marketing according to thequantitative and qualitative analysis and provides test measure forenterprise to proceed Internet Marketing.Abundent examples areapplied to analysis in illustrating the strategy and effect appraisingmodel of enterprise to proceed Internet Marketing lively and vividly.