Sinopec Group, The Development Of E-commerce Strategy To Tackle

With the development of the computer network and the communication technology, the process and delivery of information is beyond the limit of the time and area which makes it a worldwide developing trend for the economy to be web-based and globalized. The new economy models bring the challenges for the traditional models. Because the emergence of the E-commerce meets the need of the new economy. E-commerce has been developing very fast. We ourselves could experience the importance of the E-commerce from the growth of the E-commerce websites to the promotion of the media. E-commerce provides not only the new developing space for the enterprises, but also the new ways to improve the competitive abilities. E-commerce is becoming the main commercial model in the knowledge economy era. The enterprise who did not grasp the opportunity to develop E-commerce will be washed out by the market. So, it is a must for every enterprise to develop E-commerce.Facing with the prosperous development of E-commerce, What's the strategy of the SINOPEC who is one of the world's 500 strongest companies? This article begins with the fundamental knowledge of E-commerce. On the analysis of the necessity of the SINOPEC to develop E-commerce, it discusses the developing strategies which includes the perfecting and rebuilding of the Intranet, organization rebuilding and process reengmeenng, cyber marketing, setting up virtual enterprise, managing supply chains, building e-platform of transaction and developing delivery system. At the end of the article, it introduces the questions for SINOPEC to develop E-commerce.